A not-for-profit has announced a massive new biology textbook that, when complete, will have cost $10 million to develop. That’s just for content creation; it doesn’t include marketing and sales expenses. (It will be digital-only, so there are no print costs.)  Before clicking on that link, be ready to exercise a little willing suspension of disbelief.
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This month, we’re embarking on a proof-of-concept project to pave the way for the crowdsourced editorial model we’ll employ starting in 2011. If everything goes as planned, we won’t just be taking good manuscripts and making them better…we’ll be revolutionizing a key part of the textbook development process.
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October is shaping up to be an exciting month for Eleven Learning; we’ve got a lot of things in the works, and we’re building some great momentum.  Here’s a quick run-down:
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