Help Us Pick a New Slogan
December 21, 2010
We’re revamping the marketing content on our home page, and that means we’re selecting a new tagline that better matches our business. (Here’s a quick summary of what makes us unique: we ask textbook authors to work directly with potential adopters to get their books into fighting shape. This lowers costs for students and increases options for professors. Click here for more information–and to read about the new word we invented to describe our model.) Since we rely on the community for making our textbooks, we figured it was only in character to ask for help on this project, too.
As you no doubt expect, we don’t cross-my-heart-hope-to-die swear to follow the results of this poll. If somebody suggests something that’s absolutely brilliant, we might use that instead. So consider this fair warning that we reserve the right to claim ownership to any slogans people suggest in the comments below. (That’s Eleven Learning-style legalese for you, folks.) And if we notice themes in what people like that aren’t reflected in the final outcome, we might pick something else. Or we might just pull rank.
Happy voting.




January 13, 2011 at 7:11 pm
Thanks to everyone who voted. You’ll see the results soon…
June 14, 2011 at 9:44 pm
At last! Someone who udrnsetands! Thanks for posting!
July 29, 2011 at 12:28 pm
[...] different is crowdsourcing. It’s how we peer review our books, and as you might recall, it’s also how we selected our slogan. So now it’s time to name our new line of books. Here are our options. Vote early and often. [...]