Help Us Name Our New Line of Textbooks
July 29, 2011
As my colleague Stephen mentioned a few weeks back, we’re launching a new series of short-form textbooks. Feel free to read his post to see the full description—or if you’re interested in writing a book for us—but the short version is that we want books that are very focused on specific topics. Our authors get to write the interesting parts and don’t have to give equal weight to the boring stuff. Our books are not attempting to be all things to all people; instead, they’re exactly what some people want.
We need your help
Part of what makes Eleven Learning different is crowdsourcing. It’s how we peer review our books, and as you might recall, it’s also how we selected our slogan. So now it’s time to name our new line of books. Here are our options. Vote early and often. If you have a better suggestion, please add it to the comments below.
One more thing: we decided against artsy, clever names that required explanation. We’re looking for a name that a potential author will see and think, “Ah, I know exactly what they mean!”
I’ll finish off by sharing how we ended our previous poll: everything still holds true:
As you no doubt expect, we don’t cross-my-heart-hope-to-die swear to follow the results of this poll. If somebody suggests something that’s absolutely brilliant, we might use that instead. So consider this fair warning that we reserve the right to claim ownership to any slogans people suggest in the comments below. (That’s Eleven Learning-style legalese for you, folks.) And if we notice themes in what people like that aren’t reflected in the final outcome, we might pick something else. Or we might just pull rank.
Happy voting.
This month, we’re embarking on a proof-of-concept project to pave the way for the crowdsourced editorial model we’ll employ starting in 2011. If everything goes as planned, we won’t just be taking good manuscripts and making them better…we’ll be revolutionizing a key part of the textbook development process.
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Textbooks Are Like Sausages
September 30, 2010
Let’s start with a quote widely attributed to Otto von Bismarck:
The less the people know about how sausages and laws are made, the better they sleep in the night.
I like to have coffee with people from the traditional textbook publishing industry; they tell me stories about how screwed up their companies are. Here’s this week’s example:
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